January 5, 2022 / by Joann Buckley Collins / Peer-to-Peer Fundraising / 0 comments
Whether writing email communications is your full-time job, or it’s occasionally added to your to-do list, you’ve likely come up against the age-old problem of staring at a blank screen, not knowing where to start. To engage your participants and entice new supporters, you need to reach out. You need to communicate. But what, exactly, […]
Read more
How to Execute Your Peer-to-Peer Email Communications Plan and Make Continuous Improvements
March 23, 2022 / by Mark Becker / Fundraising, Peer-to-Peer Fundraising / 0 comments
This article was originally posted on NonProfit PRO’s blog. So, you’ve created a strategy for your peer-to-peer email communications. You’ve segmented your audience, built compelling content, and prepared to design emails that will grab your readers’ attention. Now there’s one thing left to do: Start executing on your plan (and find ways to improve it). In […]
Read more
Top Design and Deliverability Tips for Your Peer-to-Peer Fundraising Emails
February 23, 2022 / by Mark Becker / Fundraising, Peer-to-Peer Fundraising / 0 comments
This article was originally posted on NonProfit PRO’s blog. As you build email communications for your peer-to-peer fundraising campaigns, it’s natural to focus on messaging content. What you say in your peer-to-peer fundraising emails is important. But equally important is how you design those messages and what you do to make sure those messages are received. […]
Read more
Tips for Creating Compelling Peer-to-Peer Fundraising Email Content
January 26, 2022 / by Mark Becker / Fundraising, Peer-to-Peer Fundraising / 0 comments
This article was originally posted on NonProfit PRO’s blog. There are a lot of effective ways to communicate with your peer-to-peer fundraising participants, such as social media, apps and push notifications, SMS and direct mail – to name a few. But email is still king. It’s a powerful tool for your peer-to-peer fundraising. It can help you […]
Read more
[GUEST POST] Breaking Through Your Email Writer’s Block for Peer-to-Peer Fundraising
January 5, 2022 / by Joann Buckley Collins / Peer-to-Peer Fundraising / 0 comments
Whether writing email communications is your full-time job, or it’s occasionally added to your to-do list, you’ve likely come up against the age-old problem of staring at a blank screen, not knowing where to start. To engage your participants and entice new supporters, you need to reach out. You need to communicate. But what, exactly, […]
Read more
Audience Segmentation Tips for Your Peer-to-Peer Fundraising Emails
December 15, 2021 / by Mark Becker / Fundraising, Peer-to-Peer Fundraising / 0 comments
This article was originally posted on NonProfit PRO’s blog. Last month, I shared tips on how to find the right timing for your peer-to-peer fundraising email communications. They included key points from a five-session email communications workshop I presented with peer-to-peer fundraising experts as part of the virtual conference, It’s a Peer-to-Peer World. In the last […]
Read more
Finding the Right Timing for Peer-to-Peer Fundraising Email Communications
November 17, 2021 / by Mark Becker / Fundraising, Peer-to-Peer Fundraising / 0 comments
Last year, we explored how to build a strong email strategy for your peer-to-peer fundraising. We highlighted some key points from a five-session email communications workshop with peer-to-peer fundraising experts as part of the It’s a Peer-to-Peer World virtual conference. But building a peer-to-peer email strategy isn’t just about planning what you’ll say—it’s also about […]
Read more
How to Build a Great Email Strategy for Your Peer-to-Peer Fundraising
October 27, 2021 / by Mark Becker / Fundraising, Peer-to-Peer Fundraising / 0 comments
As part of the recent virtual conference, It’s a Peer-to-Peer World, I worked with peer-to-peer fundraising experts to present a five-session email communications workshop. In the first session, Kari Bodell from Susan G. Komen and Jillian Stewart from Peerworks Consulting helped attendees learn how to build a strong peer-to-peer email communications strategy. Here are some […]
Read more
The Nonprofit Toolkit for Selecting Peer-to-Peer Fundraising Software
October 15, 2021 / by Mark Becker / Fundraising, Peer-to-Peer Fundraising / 0 comments
Maybe you’re just starting out with your nonprofit’s peer-to-peer fundraising program. Or, maybe you’ve been running peer-to-peer fundraising events and campaigns for years. No matter where you are in your peer-to-peer fundraising journey, there comes a time when you need new peer-to-peer fundraising software to support your organization’s goals, or you simply want to see […]
Read more
Your Chance to Learn More About Peer-to-Peer Fundraising Isn’t Over Yet
October 13, 2021 / by Mark Becker / Events, Fundraising, Peer-to-Peer Fundraising / 0 comments
Last week, we wrapped up the fifth and final day of It’s a Peer-to-Peer World virtual conference. This year’s conference took place on five Fridays, September 10 – October 8, and included multiple speakers from the nonprofit and nonprofit tech communities. If you missed some or all of it (or you just want to revisit […]
Read more
Beyond Business as Usual: Re-tool Your Peer-to-Peer Events for the Digital World
September 22, 2021 / by Mark Becker / Fundraising, Peer-to-Peer Fundraising / 0 comments
This article was originally posted on NonProfit PRO’s blog. Much has been written over the past year and a half about moving in-person peer-to-peer fundraising events to online events. Of course, this tactic was a necessity due to global pandemic concerns and restrictions on public gatherings. Many nonprofits had to take their traditional in-person run/walk/ride events […]
Read more