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A View of Peer-to-Peer Fundraising from the Constituent Side

This isn’t your typical peer-to-peer fundraising technology article. It’s a personal story about how I came to see peer-to-peer fundraising from the constituent side. Let me start from the beginning. My start with peer-to-peer fundraising technology I chose Information Systems as my bachelor’s degree, and worked for many years in IT. After I left my […]

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[GUEST POST] Key Trends in Peer-to-Peer Fundraising in 2024

Trends in peer-to-peer fundraising have been a bit… unpredictable lately. Post-pandemic participation swings, fears over economic instability, and a looming presidential election have made it especially difficult to divine the P2P tea leaves this year. So, we at Nuclavis decided to go straight to the source and ask our nonprofit colleagues how this year is […]

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[GUEST POST] A New Spin on Peer-to-Peer Fundraising

There aren’t many types of fundraising programs that match the resource commitments of the average peer-to-peer campaign. It’s not something you’d typically think about successfully achieving with limited budget or time! And with so many things competing for your supporters’ attention, your campaigns must not only be highly engaging, but also stay true to your […]

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[GUEST POST] Using Broadcast Text Messaging to Boost Event Recruitment and Fundraising

While COVID first comes to mind when we think of the decline in peer-to-peer event fundraising, peer-to-peer event revenue has declined among the top 30 events going back to 2017.  As nonprofits tackle crowded inboxes and email deliverability challenges, it’s becoming harder to reach and engage event participants via email. With social and digital ad […]

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[GUEST POST] The Three Keys to Unlocking Your Peer-to-Peer Fundraising Program’s Mobile Potential

This article recaps Nuclavis’ recent presentation from It’s a Peer-to-Peer World Virtual Conference in November 2023. Over the last 15 years, our lives have become shaped more and more by our mobile devices. Think about it: the ways in which we communicate, shop, learn, and entertain ourselves have all evolved a great deal in a […]

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How to Optimize Your Nonprofit’s Efforts Throughout the Peer-to-Peer Fundraising Lifecycle

When peer-to-peer fundraising is part of your nonprofit organization’s fundraising strategy, it can be easy to become focused on one aspect – such as recruiting participants or getting participants to return for the next event or campaign. But long-term success requires an ongoing effort to optimize the full peer-to-peer fundraising lifecycle – from recruiting, activating, […]

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Peer-to-Peer Fundraising Tips and Techniques: Free Virtual Conference

Peer-to-peer fundraising is all about engaging supporters to raise funds from their own networks on your nonprofit’s behalf. It’s a powerful way to extend your fundraising reach through everything from traditional run, walk, and ride events to do-it-yourself fundraising events, to tribute/memorial campaigns. The potential for peer-to-peer fundraising is big. According to the 2022 Peer-to-Peer Top […]

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Top 5 Articles on How to Improve Your Nonprofit’s Peer-to-Peer Fundraising

The potential for peer-to-peer fundraising is big. According to the 2022 Peer-to-Peer Top 30 report from Peer to Peer Professional Forum, revenue grew nearly 19% among the top 30 U.S. peer-to-peer fundraising programs in 2022. Collective revenue from these programs was more than $1 billion. Even if your nonprofit doesn’t have one of the top […]

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