Top 5 Articles on How to Improve Your Nonprofit’s Peer-to-Peer Fundraising

The potential for peer-to-peer fundraising is big. According to the 2022 Peer-to-Peer Top 30 report from Peer to Peer Professional Forum, revenue grew nearly 19% among the top 30 U.S. peer-to-peer fundraising programs in 2022. Collective revenue from these programs was more than $1 billion.

Even if your nonprofit doesn’t have one of the top 30 programs, peer-to-peer fundraising can still be a powerful part of your fundraising program. It helps you extend your fundraising reach by asking supporters (volunteer fundraisers) to help raise funds on your nonprofit’s behalf.

Hosting peer-to-peer fundraising events and/or campaigns can do even more for your nonprofit than raise funds. It can also help you to get the word out about your nonprofit’s mission, acquire new donors, and deepen relationships with your existing supporters.

So, how can you improve your nonprofit’s peer-to-peer fundraising efforts and boost your results? We have some tips for you.

Here are our top five peer-to-peer fundraising tips articles to help you take your events and campaigns to the next level:

4 Steps to Recruit More Peer-to-Peer Fundraisers
These four tips focus on marketing to potential participants, getting them to register for your event or campaign, and encouraging them to fundraise.

6 Tips for Peer-to-Peer Fundraising Participant Retention
You put a lot of time, effort, and money into recruiting participants for your peer-to-peer fundraising campaigns and events. Here’s how to keep them around for years to come.

Best Practices for Peer-to-Peer Fundraising Participant Portals
It’s important to help your peer-to-peer fundraising participants by providing fundraising tools, tips, and encouragement throughout the campaign or event. Here’s how to help participants by optimizing your peer-to-peer fundraising participant portal.

If you’re considering a new peer-to-peer fundraising platform, check out The Nonprofit Toolkit for Selecting Peer-to-Peer Fundraising Software. It includes a how-to guide and interactive online tool to help you find the right software for your nonprofit.

How to Streamline Check-in and Event-Day Processes for Your Peer-to-Peer Fundraising Events
The days of clunky, manual check-in and event day processes are over. Here’s what event management technology can do to create a better event-day experience for your participants and staff.

Tips for Creating Compelling Peer-to-Peer Fundraising Email Content
This article focuses on one facet of email communications for peer-to-peer fundraising that focuses on grabbing the readers’ attention and inspiring them to take the action you want them to take. It includes tips from a workshop presented by Cathexis Partners, Event 360, Peerworks Consulting, and Susan G. Komen.

Discover more tips for building a successful peer-to-peer fundraising program for your nonprofit.
Read The Nonprofit’s Guide to Peer-to-Peer Fundraising.

Take the next step with your nonprofit’s peer-to-peer fundraising
Here at Cathexis Partners, we help our nonprofit clients implement and optimize peer-to-peer fundraising platforms and strategies to help them raise more funds. If you’d like help with improving your organization’s peer-to-peer fundraising program, contact Cathexis Partners. We’re ready to help!

Leave a Reply