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6 Tips for Keeping Your Nonprofit’s Donor Data Clean and Ready to Use

This article was originally posted on NonProfit PRO’s blog. When you think about your nonprofit’s technology strategy, donor data might not be the first thing that comes to mind. But maybe it should. Consider this: Data powers your fundraising efforts, drives your donor communications, and feeds your reports. So, no matter how powerful your fundraising and […]

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The Benefits of Using a Wealth Screening Tool for Your Nonprofit’s Fundraising Efforts

This article was originally posted on NonProfit PRO’s blog. Wealth screening can be an incredibly effective way to improve your nonprofit’s fundraising initiatives. Whether your nonprofit is large or small, it can help you identify which donors are most likely to give, and how much they might give, based on their wealth and giving history. Of […]

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Why Video Content is Vital to Your Nonprofit’s Storytelling

The popularity of video content probably hasn’t slipped by you. Most of us watch YouTube videos. And we see every day how companies are using video to market on social media. But are you using video to help tell your nonprofit’s story? If not, maybe it’s time to start. Here are some statistics to consider: […]

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How to Execute Your Peer-to-Peer Email Communications Plan and Make Continuous Improvements

This article was originally posted on NonProfit PRO’s blog. So, you’ve created a strategy for your peer-to-peer email communications. You’ve segmented your audience, built compelling content, and prepared to design emails that will grab your readers’ attention. Now there’s one thing left to do: Start executing on your plan (and find ways to improve it). In […]

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Top Design and Deliverability Tips for Your Peer-to-Peer Fundraising Emails

This article was originally posted on NonProfit PRO’s blog. As you build email communications for your peer-to-peer fundraising campaigns, it’s natural to focus on messaging content. What you say in your peer-to-peer fundraising emails is important. But equally important is how you design those messages and what you do to make sure those messages are received. […]

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How to Make Smart Technology Choices for Your Nonprofit in Today’s Marketplace

Most nonprofit professionals recognize that their organization can’t grow and thrive without a solid technology foundation and strategy. A 2020 Nonprofit Trends Report by Salesforce shows that 85% of nonprofits agree that technology is key to their long-term success. But here’s a catch: Today’s market includes an overwhelming number of vendors selling nonprofit technology. And […]

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