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How Marketing Automation Can Make You a Better Fundraiser

As a fundraising professional, you’re probably always on the lookout for new approaches to get more out of your fundraising efforts. There are many ways to improve your fundraising results. However, one highly effective approach that you might not have considered is marketing automation. At first, you might think that automating fundraising and marketing tasks […]

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Top 5 Articles on How to Improve Your Nonprofit’s Peer-to-Peer Fundraising

The potential for peer-to-peer fundraising is big. According to the 2022 Peer-to-Peer Top 30 report from Peer to Peer Professional Forum, revenue grew nearly 19% among the top 30 U.S. peer-to-peer fundraising programs in 2022. Collective revenue from these programs was more than $1 billion. Even if your nonprofit doesn’t have one of the top […]

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[GUEST POST] Driving Impact: The Crucial Role of Nonprofit Data Integration in Your Strategy

Nonprofits face an everchanging landscape where data is essential to making an impact in the communities they serve. As a result, organizations must reevaluate their strategies and embrace innovative approaches and technology to stay ahead. By harnessing the power of data integration, nonprofits can unlock a wealth of insights and opportunities to engage with supporters, […]

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How to Streamline Your Nonprofit’s Volunteer Management

Volunteers play an important role for nonprofits. They help your organization get more done and they tend to donate more. Even so, many organizations still to manage volunteers using only spreadsheets and manual processes. It’s time to turn this around. Today, there are software solutions that help you streamline your volunteer recruitment efforts to get […]

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Is Email Dying as a Nonprofit Communications Channel?

With all of the communications channels available today, you might ask yourself, “Is email on its way out for nonprofit communications?” It’s true that we have more options today than we had in the past, including texting, social media, and online advertising. But have newer communications channels elbowed out email? Research suggests that not only […]

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6 Ways to Reduce Your Nonprofit’s Software Costs

Your nonprofit’s technology can be a big expense item – especially when it comes to major software, such as your customer relationship management (CRM) or fundraising software. Costs include everything from the software purchase itself to implementation, customization, maintenance, and training. But there are some clever ways you can save money on your nonprofit software. […]

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How Artificial Intelligence Can Improve Fundraising (and More)

Artificial intelligence (AI) used to sound like science fiction. Now it seems like it’s making headlines every day. Some folks seem intimidated by AI-based technology, like ChatGPT. Some are experimenting with what tools like ChatGPT can do. Others are impressed by the possibilities of AI. With all of the hubbub about AI, I wanted to […]

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AddThis is Going Away. Is Your Nonprofit Ready?

You might have heard that the AddThis social sharing tool from Oracle is going away as of the end of May 2023. Since many nonprofits use AddThis on their peer-to-peer fundraising websites (and sometimes their general websites), we thought we’d answer some questions about what tools you can use as an alternative. What to know […]

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Could Your Nonprofit Be Doing More to Optimize Fundraising Results?

You might be looking for ways to raise more funds. But you’re already busy running peer-to-peer fundraising campaigns, hosting fundraising events, sending fundraising emails campaigns. The list goes on. How can you improve results without adding another project to the calendar? There are practices you can incorporate into your ongoing work to boost the outcomes […]

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[GUEST POST] Understand Your Donors with CRM and Website Data

Great donor communication requires having great donor data. The more data you have about your constituents—like their interests, motivations, and history with your organization—the easier it will be for you to connect with them.  Your constituent relationship management platform (CRM) is, of course, one of the best places to look for information about your supporters. […]

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