Expert Tips for Peer-to-Peer Fundraising Success

If your nonprofit organization includes peer-to-peer fundraising as part of your fundraising strategy, you know that it can be a great way to extend your fundraising reach. That’s why it can be so powerful to learn tips on how to take your peer-to-peer fundraising to the next level.

That’s also why five companies that serve nonprofits came together earlier this month to offer the virtual conference, It’s a Peer-to-Peer World. It was the eighth edition of this popular event, which offered expert tips in five unique sessions and featured speakers from the nonprofit sector.

If you missed the conference, don’t worry. The following recorded sessions can be found online:

How to Optimize the Peer-to-Peer Fundraising Lifecycle
Peer-to-peer fundraising success is about more than just a single campaign or event. It requires ongoing effort to recruit, motivate, support, and retain peer-to-peer participants. In this session, Kari Bodell from Susan G. Komen and Mark Becker from Cathexis Partners look at best practices, tools, and real-world examples to help you:

  • Attract more peer-to-peer participants
  • Enable and inspire participants to raise more
  • Engage participants year-round to keep them coming back

Defining Your Peer-to-Peer Mobile Strategy
Mobile is ubiquitous, with over 75% of event website traffic coming from mobile devices. Your mobile strategy is critical to your peer-to-peer program’s success, and meeting your participants where they are is more important now than ever. Whether your peer-to-peer campaigns are small or large, a mobile strategy is needed to increase participant engagement and maximize your fundraising success. In this session, Karen Cincotti from Roswell Park Alliance Foundation, Eric Oyler from Alzheimer’s Association, and Kathy Kempff from Nuclavis present guidelines for how to align your mobile strategy with your budget and gain a positive ROI.

Community and Identity: The Path to Sustainable Revenue, Illuminated by the Pediatric Brain Tumor Foundation
With the help of Emily Clark from Pediatric Brain Tumor Foundation, Katrina VanHuss and Otis Fulton from Turnkey illuminate two important things in this session:

  • The psychology behind constituent identity-building. Gaining an understanding of how identity and community-building work psychologically will help social good professionals build sustainable revenue and deliver high satisfaction to constituents. Emily Clark illustrates the points with stories from her work at Pediatric Brain Tumor Foundation during a Facebook Challenge gone awry in the best possible way.
  • Facebook Fundraising is peer-to-peer fundraising, with some notable hitches. This session highlights how Pediatric Brain Tumor Foundation managed those hitches to support every facet of the organization.

Using Broadcast Text Messaging to Boost Event Recruitment and Fundraising
With the sharp decline of digital channels and overall giving last year, four out of five nonprofits either have launched – or plan to start – a text messaging program. In new text messaging fundraising data from Tatango, this session presents the ingredients to high ROI fundraising text messages. This session also highlights how to rapidly grow a nonprofit text messaging list and scale a texting program while minimizing staff effort. Attendees of this session walk away with actionable insights to create a high-performing text messaging program.

Enhancing Peer-to-Peer Experiences to Generate Funds and Build Community: A Real-World Story from AIDS Healthcare Foundation
Peer-to-peer events have never been more popular, but how can organizations maximize their time and effort to generate revenue and engage community? In this session, Max Alvarez from AIDS Healthcare Foundation and Jillian Schranz from Event 360 dig into the unique event experience overhaul and revenue-matching model AIDS Healthcare Foundation uses to generate funds and build community at their Florida AIDS Walk and Music Festival and AIDS Walk Atlanta.

Watch the recorded sessions

You can find recordings of each of these sessions on the website for It’s a Peer-to-Peer World

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