November 3, 2021 / by Mark Becker / Fundraising / 0 comments
As a nonprofit professional, you probably rely quite a bit on email marketing to engage with donors, prospective donors, volunteers, and other constituents. And, while you might have typically relied on the number of email opens and open rates to help measure email engagement, those days are behind us. In late September, Apple released iOS […]
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How to Make Smart Technology Choices for Your Nonprofit in Today’s Marketplace
February 9, 2022 / by Mark Becker / Fundraising / 0 comments
Most nonprofit professionals recognize that their organization can’t grow and thrive without a solid technology foundation and strategy. A 2020 Nonprofit Trends Report by Salesforce shows that 85% of nonprofits agree that technology is key to their long-term success. But here’s a catch: Today’s market includes an overwhelming number of vendors selling nonprofit technology. And […]
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Tips for Creating Compelling Peer-to-Peer Fundraising Email Content
January 26, 2022 / by Mark Becker / Fundraising, Peer-to-Peer Fundraising / 0 comments
This article was originally posted on NonProfit PRO’s blog. There are a lot of effective ways to communicate with your peer-to-peer fundraising participants, such as social media, apps and push notifications, SMS and direct mail – to name a few. But email is still king. It’s a powerful tool for your peer-to-peer fundraising. It can help you […]
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[GUEST POST] 5 Best Ways to Harness Corporate Philanthropy in 2022
January 12, 2022 / by Adam Weinger / Fundraising / 0 comments
Corporate philanthropy, workplace giving, corporate social responsibility — they’re all things that equip for-profit businesses to make a positive impact on the world around them. By partnering with charitable organizations already doing the work while engaging employees and consumers alike, corporate philanthropy continues to be a growing fundraising trend across the mission-driven sector. As a […]
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Audience Segmentation Tips for Your Peer-to-Peer Fundraising Emails
December 15, 2021 / by Mark Becker / Fundraising, Peer-to-Peer Fundraising / 0 comments
This article was originally posted on NonProfit PRO’s blog. Last month, I shared tips on how to find the right timing for your peer-to-peer fundraising email communications. They included key points from a five-session email communications workshop I presented with peer-to-peer fundraising experts as part of the virtual conference, It’s a Peer-to-Peer World. In the last […]
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Top 5 Articles on How to Improve Your Fundraising
December 1, 2021 / by Mark Becker / Fundraising / 0 comments
As a nonprofit professional, you’re probably always on the lookout for tips to boost your fundraising. Here are our top five fundraising tips articles to help you take your fundraising to new heights in 2022: 10 Simple Things You Can Do to Improve Your Peer-to-Peer FundraisingHere are 10 simple but impactful things you can do […]
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Finding the Right Timing for Peer-to-Peer Fundraising Email Communications
November 17, 2021 / by Mark Becker / Fundraising, Peer-to-Peer Fundraising / 0 comments
Last year, we explored how to build a strong email strategy for your peer-to-peer fundraising. We highlighted some key points from a five-session email communications workshop with peer-to-peer fundraising experts as part of the It’s a Peer-to-Peer World virtual conference. But building a peer-to-peer email strategy isn’t just about planning what you’ll say—it’s also about […]
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How to Manage Email Engagement in Today’s World of Privacy Protection
November 3, 2021 / by Mark Becker / Fundraising / 0 comments
As a nonprofit professional, you probably rely quite a bit on email marketing to engage with donors, prospective donors, volunteers, and other constituents. And, while you might have typically relied on the number of email opens and open rates to help measure email engagement, those days are behind us. In late September, Apple released iOS […]
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How to Build a Great Email Strategy for Your Peer-to-Peer Fundraising
October 27, 2021 / by Mark Becker / Fundraising, Peer-to-Peer Fundraising / 0 comments
As part of the recent virtual conference, It’s a Peer-to-Peer World, I worked with peer-to-peer fundraising experts to present a five-session email communications workshop. In the first session, Kari Bodell from Susan G. Komen and Jillian Stewart from Peerworks Consulting helped attendees learn how to build a strong peer-to-peer email communications strategy. Here are some […]
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[GUEST POST] Matching Gifts + Year-End Fundraising: A Nonprofit Guide
October 20, 2021 / by Adam Weinger / Fundraising / 0 comments
Matching gifts are often referred to as a “2 for 1” sale on charitable revenue, as they allow nonprofits to collect bonus gifts in addition to initial donations made by generous supporters. When you make the most of matching gift fundraising efforts, you can better engage with your donors, maximize funding, and leverage corporate philanthropy […]
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The Nonprofit Toolkit for Selecting Peer-to-Peer Fundraising Software
October 15, 2021 / by Mark Becker / Fundraising, Peer-to-Peer Fundraising / 0 comments
Maybe you’re just starting out with your nonprofit’s peer-to-peer fundraising program. Or, maybe you’ve been running peer-to-peer fundraising events and campaigns for years. No matter where you are in your peer-to-peer fundraising journey, there comes a time when you need new peer-to-peer fundraising software to support your organization’s goals, or you simply want to see […]
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