[GUEST POST] Database Detox: How Poor CRM Hygiene Hides Matching Gifts

Securing individual contributions is only the first step in maximizing campaign revenue. Corporate matching gifts are one of the most powerful multipliers in nonprofit fundraising, and yet a lack of accurate, up-to-date donor data leads to billions of dollars worth of revenue going unclaimed. In fact, Double the Donation research indicates that more than 72% […]

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