The Nonprofit’s Guide to Peer-to-Peer Fundraising
There’s simply nothing like the peer-to-peer (p2p) model for extending your fundraising reach. Whether it’s associated with a large event — like a walk-a-thon, or it’s year-round — like a tribute campaign, p2p fundraising is all about engaging supporters to raise funds from their networks on your nonprofit’s behalf.
Some p2p fundraising campaigns and events are complex. But, when it comes down to it, a peer-to-peer fundraising campaign can be as simple as providing your constituents with an online portal where they can sign up to support your cause and ask their friends and family to donate to their campaign on behalf of your organization.
No matter what type of peer-to-peer fundraising campaign your organization embarks upon, The Nonprofit’s Guide to Peer-to-Peer Fundraising can help. In it, we’ve pulled together some top learnings from our work with hundreds of nonprofits on their peer-to-peer fundraising technology and campaigns to provide tips, tricks, and techniques for successful p2p fundraising. We’ve also asked some of our friends that serve the nonprofit sector (Accelerated Charity Growth, Analytical Ones, and OP3) to contribute some of their learnings.
I hope you find helpful ideas and fresh inspiration as you read through the guide.