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[GUEST POST] 3 Best Practices for Peer-to-Peer Messaging to Engage Fundraisers

Peer-to-Peer event coordinators often struggle with frequency and relevance when it comes to campaign messaging. It’s no surprise! Social Donors and Social Fundraisers have different motivators and behaviors and engage in campaigns for different reasons. To effectively reach and activate different supporters, nonprofits can leverage automated messaging and platform communications to motivate and connect people […]

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[GUEST POST] 3 Types of Peer-to-Peer Emails You Can (and Should!) Automate

So much work goes into running a peer-to-peer event! When you’re balancing event planning, building your event page, and finding sponsors, it’s easy to lose communication with donors and participants in the shuffle. Luckily, today’s fundraisers have a growing number of tools that make it possible to automate some important communication pieces. There will always be […]

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Peer-to-Peer Fundraising Platform Integrations with Salesforce: What Nonprofits Need to Know

Getting a clear picture of how your participants and organization interact with each other is vitally important to the success of your peer-to-peer fundraising campaigns. It’s also important to understand how your peer-to-peer (p2p) fundraising software platform shares data with your constituent relationship management (CRM) system, donor database, and/or database of record. After all, this […]

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Tips and Techniques for Peer-to-Peer Fundraising: Free Virtual Conference

Peer-to-peer fundraising is a great way to extend your fundraising reach. It’s all about engaging supporters to raise funds from their own networks on your nonprofit’s behalf. But, are you using the right approaches to make your peer-to-peer fundraising campaigns and events a success? Do you know what donor acquisition techniques to use? How to […]

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[GUEST POST] Why Fundraiser Lifetime Value is Critical for Your Peer-to-Peer Fundraising Success

One of the key elements of a peer-to-peer fundraising strategy is ensuring that your champions who are fundraising with you feel empowered to leverage the relationships they have with their own networks. The ability for supporters to communicate with their networks will allow your campaign to proliferate across a wide variety of social networks, and […]

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For Peer-to-Peer Fundraising Success, Think: Integration!

As with any fundraising campaign, getting an overall picture of how your constituents interact with your organization and how your organization interacts with your constituents is vitally important to the success of your peer-to-peer fundraising campaigns. So it’s important to consider how (and if) your peer-to-peer fundraising software platform shares data with your constituent relationship […]

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4 Ways Your Peer-to-Peer Fundraising Software Should Help Your Staffers Do Their Jobs

When your nonprofit is running peer-to-peer fundraising campaigns, you often focus on the campaign theme, the communications, and the fundraising goals. But, do you consider how easy it is for your staff members to get their jobs done in support of your campaign? If you don’t already have a software platform designed for peer-to-peer fundraising, […]

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9 Things Your Peer-to-Peer Fundraising Software Should be Doing to Support a Great Participant Experience

If your nonprofit is like many today, peer-to-peer fundraising campaigns are critically important to your overall fundraising program. In our work with nonprofits, we at Cathexis Partners also find that it’s critically important to regularly evaluate if your peer-to-peer fundraising software is meeting your nonprofit’s needs.  One important area to consider is how your software […]

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The Future of Peer-to-Peer Giving: Your Guide to Livestream Fundraising

In a recent article about nonprofit fundraising and marketing tech trends, I mentioned livestream fundraising. Here are some additional details and a few resources to help you learn more about this growing trend: What is livestreaming? Livestreaming is when someone is videoed doing something In Real Life (IRL) for audiences to watch on platforms such […]

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