January 12, 2022 / by Adam Weinger / Fundraising / 0 comments
Corporate philanthropy, workplace giving, corporate social responsibility — they’re all things that equip for-profit businesses to make a positive impact on the world around them. By partnering with charitable organizations already doing the work while engaging employees and consumers alike, corporate philanthropy continues to be a growing fundraising trend across the mission-driven sector. As a […]
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Why Video Content is Vital to Your Nonprofit’s Storytelling
April 6, 2022 / by Mark Becker / Fundraising / 1 comment
The popularity of video content probably hasn’t slipped by you. Most of us watch YouTube videos. And we see every day how companies are using video to market on social media. But are you using video to help tell your nonprofit’s story? If not, maybe it’s time to start. Here are some statistics to consider: […]
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How to Execute Your Peer-to-Peer Email Communications Plan and Make Continuous Improvements
March 23, 2022 / by Mark Becker / Fundraising, Peer-to-Peer Fundraising / 0 comments
This article was originally posted on NonProfit PRO’s blog. So, you’ve created a strategy for your peer-to-peer email communications. You’ve segmented your audience, built compelling content, and prepared to design emails that will grab your readers’ attention. Now there’s one thing left to do: Start executing on your plan (and find ways to improve it). In […]
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[GUEST POST] How Nonprofit Data Can Help You Master Four Fundraising Strategies
March 14, 2022 / by Kimberly Funk / Fundraising / 0 comments
For years, the nonprofit industry has talked about using nonprofit data to be more effective. It sounds great in theory, but what does data-backed fundraising actually look like? We’re here to show you! Read on to discover how to use fundraising data to build donation forms that: Convert donors Create appeals that inspire your supporters […]
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Top Design and Deliverability Tips for Your Peer-to-Peer Fundraising Emails
February 23, 2022 / by Mark Becker / Fundraising, Peer-to-Peer Fundraising / 0 comments
This article was originally posted on NonProfit PRO’s blog. As you build email communications for your peer-to-peer fundraising campaigns, it’s natural to focus on messaging content. What you say in your peer-to-peer fundraising emails is important. But equally important is how you design those messages and what you do to make sure those messages are received. […]
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How to Make Smart Technology Choices for Your Nonprofit in Today’s Marketplace
February 9, 2022 / by Mark Becker / Fundraising / 0 comments
Most nonprofit professionals recognize that their organization can’t grow and thrive without a solid technology foundation and strategy. A 2020 Nonprofit Trends Report by Salesforce shows that 85% of nonprofits agree that technology is key to their long-term success. But here’s a catch: Today’s market includes an overwhelming number of vendors selling nonprofit technology. And […]
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Tips for Creating Compelling Peer-to-Peer Fundraising Email Content
January 26, 2022 / by Mark Becker / Fundraising, Peer-to-Peer Fundraising / 0 comments
This article was originally posted on NonProfit PRO’s blog. There are a lot of effective ways to communicate with your peer-to-peer fundraising participants, such as social media, apps and push notifications, SMS and direct mail – to name a few. But email is still king. It’s a powerful tool for your peer-to-peer fundraising. It can help you […]
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[GUEST POST] 5 Best Ways to Harness Corporate Philanthropy in 2022
January 12, 2022 / by Adam Weinger / Fundraising / 0 comments
Corporate philanthropy, workplace giving, corporate social responsibility — they’re all things that equip for-profit businesses to make a positive impact on the world around them. By partnering with charitable organizations already doing the work while engaging employees and consumers alike, corporate philanthropy continues to be a growing fundraising trend across the mission-driven sector. As a […]
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Audience Segmentation Tips for Your Peer-to-Peer Fundraising Emails
December 15, 2021 / by Mark Becker / Fundraising, Peer-to-Peer Fundraising / 0 comments
This article was originally posted on NonProfit PRO’s blog. Last month, I shared tips on how to find the right timing for your peer-to-peer fundraising email communications. They included key points from a five-session email communications workshop I presented with peer-to-peer fundraising experts as part of the virtual conference, It’s a Peer-to-Peer World. In the last […]
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Top 5 Articles on How to Improve Your Fundraising
December 1, 2021 / by Mark Becker / Fundraising / 0 comments
As a nonprofit professional, you’re probably always on the lookout for tips to boost your fundraising. Here are our top five fundraising tips articles to help you take your fundraising to new heights in 2022: 10 Simple Things You Can Do to Improve Your Peer-to-Peer FundraisingHere are 10 simple but impactful things you can do […]
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Finding the Right Timing for Peer-to-Peer Fundraising Email Communications
November 17, 2021 / by Mark Becker / Fundraising, Peer-to-Peer Fundraising / 0 comments
Last year, we explored how to build a strong email strategy for your peer-to-peer fundraising. We highlighted some key points from a five-session email communications workshop with peer-to-peer fundraising experts as part of the It’s a Peer-to-Peer World virtual conference. But building a peer-to-peer email strategy isn’t just about planning what you’ll say—it’s also about […]
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