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How to Optimize Your Nonprofit’s Efforts Throughout the Peer-to-Peer Fundraising Lifecycle

When peer-to-peer fundraising is part of your nonprofit organization’s fundraising strategy, it can be easy to become focused on one aspect – such as recruiting participants or getting participants to return for the next event or campaign. But long-term success requires an ongoing effort to optimize the full peer-to-peer fundraising lifecycle – from recruiting, activating, […]

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How to Improve the People Part of Your Nonprofit’s Technology Strategy

Part of your nonprofit’s technology strategy involves the specific software choices you make. It’s about the mix of software products you need to have in place to support your fundraising, marketing, programs, advocacy, accounting, and more. But while the software itself is important, there’s another aspect of your nonprofit’s technology strategy that’s critical to optimizing […]

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[GUEST POST] Four Easy Ways to Increase Donor Retention Ahead of Year-End Fundraising

We’re frequently asked by fundraising professionals, “How do we retain our existing donors?” It’s an age-old dilemma, not to mention the pressure felt, to keep up with donor retention rates that increase year after year. Especially as we turn our attention to the year-end fundraising season, the need to keep donor retention high is a […]

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[GUEST POST] Hybrid Fundraising Events: 3 Tips to Get Started This Year

Virtual fundraising events have been on the rise for a while now, due to their convenience for both planners and attendees. However, these events make it difficult to take advantage of the benefits of in-person events, like increased engagement and opportunities for connection. Instead of feeling limited to one format or the other, your organization […]

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Peer-to-Peer Fundraising Tips and Techniques: Free Virtual Conference

Peer-to-peer fundraising is all about engaging supporters to raise funds from their own networks on your nonprofit’s behalf. It’s a powerful way to extend your fundraising reach through everything from traditional run, walk, and ride events to do-it-yourself fundraising events, to tribute/memorial campaigns. The potential for peer-to-peer fundraising is big. According to the 2022 Peer-to-Peer Top […]

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Simple Ways to Optimize Your Donation Page to Improve Fundraising Results

Are you looking for ways to improve your nonprofit’s fundraising results? We’ve written a lot on this blog about how to use technology to improve fundraising – from using marketing automation to employing artificial intelligence. And while there are many technologies and approaches you can use to drive better fundraising results, one of the simplest […]

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How Marketing Automation Can Make You a Better Fundraiser

As a fundraising professional, you’re probably always on the lookout for new approaches to get more out of your fundraising efforts. There are many ways to improve your fundraising results. However, one highly effective approach that you might not have considered is marketing automation. At first, you might think that automating fundraising and marketing tasks […]

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