Mark Becker, Author at Cathexis Partners

The Benefits of Using a Wealth Screening Tool for Your Nonprofit’s Fundraising Efforts

May 18, 2022 / by Mark Becker / Fundraising, Peer-to-Peer Fundraising / 0 comments

This article was originally posted on NonProfit PRO’s blog. Wealth screening can be an incredibly effective way to improve your nonprofit’s fundraising initiatives. Whether your nonprofit is large or small, it can help you identify which donors are most likely to give, and how much they might give, based on their wealth and giving history. Of […]

6 Tips for Peer-to-Peer Fundraising Participant Retention

May 4, 2022 / by Mark Becker / Fundraising, Peer-to-Peer Fundraising / 0 comments

If your nonprofit hosts peer-to-peer fundraising events and/or campaigns, you know the importance of participants. They’re the ones who sign up to raise funds on behalf of your organization. Next to your own nonprofit staff, they’re the ones who can make (or break) your peer-to-peer fundraising. You probably know, then, how critical it is to […]

Getting Started with a New Technology Plan for Your Nonprofit

April 20, 2022 / by Mark Becker / Fundraising, Peer-to-Peer Fundraising / 0 comments

This article was originally posted on NonProfit PRO’s blog. As a nonprofit professional, you probably recognize the need for a solid technology foundation and strategy. But maybe you aren’t quite sure how to take the next steps for your organization. It can help to first consider what’s happening in the sector. A recent report, The State […]

Why Video Content is Vital to Your Nonprofit’s Storytelling

April 6, 2022 / by Mark Becker / Fundraising / 1 comment

The popularity of video content probably hasn’t slipped by you. Most of us watch YouTube videos. And we see every day how companies are using video to market on social media. But are you using video to help tell your nonprofit’s story? If not, maybe it’s time to start. Here are some statistics to consider: […]

How to Execute Your Peer-to-Peer Email Communications Plan and Make Continuous Improvements

March 23, 2022 / by Mark Becker / Fundraising, Peer-to-Peer Fundraising / 0 comments

This article was originally posted on NonProfit PRO’s blog. So, you’ve created a strategy for your peer-to-peer email communications. You’ve segmented your audience, built compelling content, and prepared to design emails that will grab your readers’ attention. Now there’s one thing left to do: Start executing on your plan (and find ways to improve it). In […]

Top Design and Deliverability Tips for Your Peer-to-Peer Fundraising Emails

February 23, 2022 / by Mark Becker / Fundraising, Peer-to-Peer Fundraising / 0 comments

This article was originally posted on NonProfit PRO’s blog. As you build email communications for your peer-to-peer fundraising campaigns, it’s natural to focus on messaging content. What you say in your peer-to-peer fundraising emails is important. But equally important is how you design those messages and what you do to make sure those messages are received. […]

How to Make Smart Technology Choices for Your Nonprofit in Today’s Marketplace

February 9, 2022 / by Mark Becker / Fundraising / 0 comments

Most nonprofit professionals recognize that their organization can’t grow and thrive without a solid technology foundation and strategy. A 2020 Nonprofit Trends Report by Salesforce shows that 85% of nonprofits agree that technology is key to their long-term success. But here’s a catch: Today’s market includes an overwhelming number of vendors selling nonprofit technology. And […]

Tips for Creating Compelling Peer-to-Peer Fundraising Email Content

January 26, 2022 / by Mark Becker / Fundraising, Peer-to-Peer Fundraising / 0 comments

This article was originally posted on NonProfit PRO’s blog. There are a lot of effective ways to communicate with your peer-to-peer fundraising participants, such as social media, apps and push notifications, SMS and direct mail – to name a few. But email is still king. It’s a powerful tool for your peer-to-peer fundraising. It can help you […]

Audience Segmentation Tips for Your Peer-to-Peer Fundraising Emails

December 15, 2021 / by Mark Becker / Fundraising, Peer-to-Peer Fundraising / 0 comments

This article was originally posted on NonProfit PRO’s blog. Last month, I shared tips on how to find the right timing for your peer-to-peer fundraising email communications. They included key points from a five-session email communications workshop I presented with peer-to-peer fundraising experts as part of the virtual conference, It’s a Peer-to-Peer World. In the last […]

Articles by: Mark Becker