Why Peer-to-Peer Fundraising is on My Mind
I’m often thinking about peer-to-peer fundraising. That’s not too surprising, given my role leading a team that helps nonprofits use technology to raise funds and engage with constituents. But, it’s been on my mind even more than usual lately.
I recently did a podcast on peer-to-peer fundraising with Successful Nonprofits. In the podcast, I had the chance to chat with Dolph Ward Goldenburg from Successful Nonprofits about the future of peer-to-peer (p2p) fundraising, tips for how to market your p2p campaign and increase donor retention rates, and real-world examples that really bring the ideas home. Give it a listen when you have 30 minutes. It’s a great way to get some tips and ideas from the convenience of your desk (or while you work out, or do the dishes…).
I also recently presented the webinar Beyond the Event: Creative Approaches to Peer-to-Peer Fundraising for the Direct Marketing Association of Washington (aka DMAW). It’s another great resource for fresh ideas for your own fundraising program.
If that weren’t enough to have me thinking more about peer-to-peer, the 2018 Peer-to-Peer Professional Forum Conference is just around the corner on March 1-2 at the Hilton Miami in Florida. I’ll be there, with my colleague Jon Reich, and we’d love to chat with you about your peer-to-peer program – just contact us, and we’ll find a good time to talk.
There are so many ways to use the peer-to-peer fundraising model to raise funds and engage with supporters. I hope you find the resources I’ve shared here helpful as you think about ways to take your peer-to-peer fundraising to the next level.