The Nonprofit’s Perspective on Using Tech in 2025
As a nonprofit professional, you might not be very excited about technology. After all, you don’t use technology just for the sake of using technology. It’s a set of software and tools that you use to achieve your organization’s goals and mission.
But here’s something to consider: The world of nonprofit technology continues to grow and evolve. The possibilities for using technology for your nonprofit are practically endless. So, maybe it’s time to get more excited about what technology can do for your organization.
Here’s something that might help. I sought to answer a couple of questions earlier this year: What are nonprofits excited about doing in 2025 for their organizations? And how will technology help them to achieve those goals?
I hope their answers inspire you:
Doug Barasch
Vice President, Brand and Digital Marketing
Pancreatic Cancer Action Network (PanCAN)
“I’m excited about the opportunities to continue to leverage AI to better enhance the community member journey from first touch to taking an important action including participating in an event, making a donation, or connecting with our Patient Services team for help.”
Katie Lewis
Director, Community Development Operations
Susan G Komen
“In 2025, I’m looking forward to streamlining participant and donor-facing tools to make it as easy as possible to raise funds for our mission, and for our constituents to see a more consistent brand and user experience across all of our platforms. We’ve laid some of that groundwork with new designs and user experiences across our MORE THAN PINK Walk, Race for the Cure, and VIPink websites in 2024, and can’t wait to continue that effort across our other experiential and peer-to-peer fundraising platforms in 2025.”
Rebecca Norman
Associate Vice President of Development Operations
Moffitt Cancer Center
“We have spent the last few years growing our Foundation – averaging $50M raised over each of the last three years. Added staff has aided this revenue increase. Now, we’re evaluating our technology to ensure we’re getting the most out of it and supporting our future growth.
One of the things I’m most excited about is incorporating AI more intentionally into our work. We expect that not only can we make personalized donor stewardship more streamlined, but we may also be able to scale back on our hiring plans. We’re all asked to ‘do more, with less’ in nonprofits. If we can add technology which will complete tasks in a fraction of the time it takes a staff member to, we can optimize our donor engagement and stewardship at all levels of giving without adding more to our staffing budget, all while improving the donor experience!”
Barbara Pryor
Chief Administrative Officer
Alzheimer’s Association
“In 2025, the Alzheimer’s Association is excited about the transformative potential of technology to drive impact. Since our founding, the Association has always believed that we need a global approach to addressing Alzheimer’s and dementia, and we have continually pushed the boundaries to innovate and excel. With advanced CRM systems, we aim to harness better data management, enhanced analytics, and the power of AI to deepen our relationships with supporters, optimize operations, and make data-driven decisions that maximize our overall mission’s effectiveness. Our commitment to leveraging the latest technological breakthroughs ensures we remain at the cutting edge, leading the way to end Alzheimer’s and all other dementias.”
Maria Shanley
Director of Marketing and Data Management
Second Harvest Food Bank of Central Florida
“In 2025, I’m excited to lead a major project at Second Harvest Food Bank of Central Florida to update our CRM and fundraising tools. After speaking with vendors, nonprofits and doing extensive research, we’ve identified technologies that will connect our data, provide a clearer view of our supporters, and cut down on manual work. These new systems will streamline our processes and free up more time to build stronger, more informed relationships with donors.
We didn’t find one perfect solution, but technology allows us to connect multiple systems and adopt a best-in-class strategy. I’m looking forward to the positive impact these advancements will have on our mission to fight hunger in Central Florida.”
Breathe new life into your nonprofit’s use of technology
Technology can be powerful for your organization. So, take the time to uncover new possibilities for using it to reach your nonprofit’s goals.
If you’re ready to take your nonprofit’s use of technology up a notch, Cathexis Partners is ready to assist. We can help you evaluate your organization’s use of technology and implement the right software to help you meet your nonprofit’s goals. Contact us today to learn more and get started.
