Gathering Money Left on the Table: Lapsed Donors, Matching Gifts, and Donation Page Optimization
We spend countless hours on the “perfect” appeal, but if your donation page is a hurdle instead of a bridge, those efforts are wasted. Even worse? A friction-filled experience doesn’t just lose you a gift—it kills your matching gift potential before it even starts.
Our Founding Partner, Mark Becker, recently sat down with Colleen Carroll from Double the Donation to dive into the tactical side of donor retention and conversion.
What we discussed:
- The Conversion Killer: Why a 1% increase in friction leads to a massive drop in matching gifts.
- Modernizing Payments: Why digital wallets and DAFs are now the baseline, not the exception.
- Data Integrity: How cleaning up duplicates and employer data fuels better fundraising intelligence.
- AI with Intent: Using automation for personalized “asks” without losing the human touch.
If you’re ready to optimize your operations for 2026, catch the full episode of The Nonprofit Boost on YouTube, Spotify, or Apple Podcasts.
