[GUEST POST] Mobile-Friendly Fundraising Event Pages: 3 Design Tips
Today’s donors are always on the go, and your giving experiences should be, too. From event registration to check-out, donors expect a mobile experience that’s fast, easy, and intuitive.
Nearly half of social donors say having a mobile-optimized donation form is very important, and 64% depend on their phones to access event information. By bringing the giving experience directly to their fingertips, you’ll make it easier for supporters to find the information they need, bid on auction items, participate in raffles, and more, all from their mobile device.
In this quick guide, we’ll cover three simple design tips to help you create effective, mobile-friendly event pages that capture supporter interest and drive registrations.
to your nonprofit, you’ll likely benefit from investing in new tools.
1. Keep your page layout clean and scannable
The page layout is the foundation of a well-designed website. Mobile users scroll through content quickly, so your event page needs to be clear, clutter-free, and straightforward to hold their attention.
To make your event page more scannable, follow these design best practices:
- Single-column design: Follow the mobile standard by stacking content vertically, eliminating the need for users to pinch and zoom.
- Legible typography: Choose large, clear fonts to enhance readability on small screens and help your message stand out.
- Clear headers: Break up the text with headers that guide users through your content, making the page easy to scan.
- Alt text and captions: Provide detailed descriptions for images and videos to improve your site’s accessibility.
Once your layout is in a good place, test readability across mobile devices of various sizes to confirm a seamless experience. Check your branding, too. While leaving a positive first impression speaks to your nonprofit’s identity, effectively showcasing your brand matters just as much.
Choosing the fundraising software simplifies this process with built-in mobile optimization and tools to help bring your mission to life. For instance, the OneCause platform makes adding your logo, color theme, and images a breeze, so you can personalize the appearance of your event site to match your branding and drive engagement.
2. Streamline navigation and calls-to-action (CTAs)
When a visitor lands on your event page, they should immediately know what action to take. Whether your goal is for supporters to register, donate, or participate in mobile bidding, your menu navigation and calls to action help maintain a frictionless experience.
To improve the user experience, consider taking these steps:
- Address your audience’s needs: Include CTAs that cover all key actions, like “Register Now,” “Preview Live Auction,” or “Donate.”
- Make CTAs stand out: Use action-oriented text, large fonts, and bright or contrasting colors to draw attention and prompt clicks.
- Limit form fields: Ask only for the necessary donor information to keep the processes of registering or giving quick.
- Accurately size tap targets: Add large, well-spaced buttons that are easy to tap on any screen to improve mobile usability.
Mobile-friendly fundraising tools can take your navigation and CTAs to the next level by making every action convenient and easy to complete. For example, some platforms include features like text-to-give, which brings a call-to-action directly to supporters through a simple text message.
3. Use compelling, optimized visuals
Adding high-quality visuals to your event page helps bring your mission to life and inspire supporters to get involved. When donors see how their support can make a real impact, they’re more likely to feel emotionally connected and be motivated to engage.
If you need ideas, consider images you might include for different types of fundraising events, like:
- Fundraising thermometers that show progress toward your goal.
- Photos of event guests from previous years.
- Photos of your mission in action with suggested donation amounts.
- Preview of auction items to build excitement.
- An event timeline so guests know what to expect.
- Testimonial quotes paired with photos of beneficiaries.
Once you’ve chosen your visuals, remember that they must be optimized to ensure your page loads quickly and looks great on any device. This means you should:
- Compress images to reduce page load times without sacrificing quality.
- Balance visuals with white space and text so your page feels easy to read.
- Select photos or graphics that reflect your organization’s branding and event theme.
Pro tip: Check your existing technology stack for built-in features that can help you optimize images, save time, and improve your nonprofit’s efficiency.
Designing mobile event pages for maximum impact
Designing a mobile-friendly event page is about meeting today’s donors where they are. Supporters expect fast, easy experiences on their phones, and your website pages should be no different. Use mobile-optimized fundraising tools to make this easier. With responsive layouts, mobile bidding, text-to-give, and streamlined donation flows, your team can focus less on troubleshooting tech and more on building and strengthening donor relationships.
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