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Email Communications Workshop 1: Strategy
In this session, you’ll learn the elements of successful email communications strategies, plus best practices, real-world examples, and what to do if (and when) things don’t work as planned.
This is the first of five sessions in this step-by-step workshop series led by an expert in the nonprofit tech industry and nonprofit professionals who have been through peer-to-peer campaigns and are ready to share lessons learned. We recommend attending them all for optimum results. -
Email Communications Workshop 2: Timing
In this session, you’ll learn how to segment audiences and plan the right timing for recruiting, coaching, and fundraising emails based on the type of peer-to-peer program you’re running.
This is the second of five sessions in this step-by-step workshop series led by an expert in the nonprofit tech industry and nonprofit professionals who have been through peer-to-peer campaigns and are ready to share lessons learned. You can view any of the sessions, but we recommend watching them all for optimum results. At the end of each session, you’ll receive a “homework” assignment that will help to reinforce and build on what you learned in the session. -
Email Communications Workshop 3: Calls To Action
In this session, you’ll learn how to choose the right subject lines, calls to actions, discounts, and incentives to get your audiences to take the actions you want them to take.
This is the third of five sessions in this step-by-step workshop series led by an expert in the nonprofit tech industry and nonprofit professionals who have been through peer-to-peer campaigns and are ready to share lessons learned. You can attend any of the sessions, but we recommend watching them all for optimum results. At the end of each session, you’ll receive a “homework” assignment that will help to reinforce and build on what you learned in the session. -
Email Communications Workshop 4: Copy, Design & Deliverability
In this session, you’ll learn how to create the right design and copy to increase deliverability and optimize response for each of your email communications. Topics include image use, text length, number of calls to action, and deliverability benchmark data.
This is the fourth of five sessions in this step-by-step workshop series led by an expert in the nonprofit tech industry and nonprofit professionals who have been through peer-to-peer campaigns and are ready to share lessons learned. You can attend any of the sessions, but we recommend attending them all for optimum results. At the end of each session, you’ll receive a “homework” assignment that will help to reinforce and build on what you learned in the session. -
Email Communications Workshop 5: Execution, Analytics And Adjustments
In this session, you’ll learn how to execute on email communications, analyze results, and make adjustments as needed to continuously improve results. Topics include software platforms, email build/test/send processes, reports, and more.
This is the last of five sessions in this step-by-step workshop series led by an expert in the nonprofit tech industry and nonprofit professionals who have been through peer-to-peer campaigns and are ready to share lessons learned. You can attend any of the sessions, but we recommend attending them all for optimum results. At the end of each session, you’ll receive a “homework” assignment that will help to reinforce and build on what you learned in the session.
