January 19, 2026 / by Mark Becker / Uncategorized / 0 comments
We spend countless hours on the “perfect” appeal, but if your donation page is a hurdle instead of a bridge, those efforts are wasted. Even worse? A friction-filled experience doesn’t just lose you a gift—it kills your matching gift potential before it even starts. Our Founding Partner, Mark Becker, recently sat down with Colleen Carroll […]
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Gathering Money Left on the Table: Lapsed Donors, Matching Gifts, and Donation Page Optimization
January 19, 2026 / by Mark Becker / Uncategorized / 0 comments
We spend countless hours on the “perfect” appeal, but if your donation page is a hurdle instead of a bridge, those efforts are wasted. Even worse? A friction-filled experience doesn’t just lose you a gift—it kills your matching gift potential before it even starts. Our Founding Partner, Mark Becker, recently sat down with Colleen Carroll […]
Read more