Boost Your Fundraising with One Simple Change to Your Donation Form
There’s one simple change you can make today that can yield a big difference for your nonprofit’s fundraising. Let me explain.
As you likely know, when someone makes a donation to your organization through your website, you’re typically charged a transaction fee by your payment processor that effectively reduces each donation by some percentage (often around 3%). But, you don’t have to settle for that.
By simply providing an option on your online donation form for donors to cover the cost of transaction fees, you can significantly boost your overall funds raised.
Here’s an example: Cathexis Partners helped Arizona Humane Society add an option to their Luminate Online Marketing-powered donation form for donors to cover the 3% transaction fee on their donations. The results: In three months, the organization received a total of $2,000 that previously would have been lost to transaction fees.
When it comes to fundraising, it doesn’t get much simpler than that. Yet, the payoff is significant.
Want help adding this option to your donation form? Contact Cathexis Partners.
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by Nicole Tucker, Account Manager, Cathexis Partners
For more than 13 years, Nicole has worked with nonprofits to help them use technology to raise funds and spread the word about their missions.
