20 04 0
This article was originally posted on NonProfit PRO’s blog. As a nonprofit professional, you probably recognize the need for a solid technology foundation and strategy. But maybe you aren’t quite sure how to take the next steps for your organization. It can help to first consider what’s happening in the sector. A recent report, The State […]
6 04 1
The popularity of video content probably hasn’t slipped by you. Most of us watch YouTube videos. And we see every day how companies are using video to market on social media. But are you using video to help tell your nonprofit’s story? If not, maybe it’s time to start. Here are some statistics to consider: […]
23 03 0
This article was originally posted on NonProfit PRO’s blog. So, you’ve created a strategy for your peer-to-peer email communications. You’ve segmented your audience, built compelling content, and prepared to design emails that will grab your readers’ attention. Now there’s one thing left to do: Start executing on your plan (and find ways to improve it). In […]
14 03 0
For years, the nonprofit industry has talked about using nonprofit data to be more effective. It sounds great in theory, but what does data-backed fundraising actually look like? We’re here to show you! Read on to discover how to use fundraising data to build donation forms that: Convert donors Create appeals that inspire your supporters […]
23 02 0
This article was originally posted on NonProfit PRO’s blog. As you build email communications for your peer-to-peer fundraising campaigns, it’s natural to focus on messaging content. What you say in your peer-to-peer fundraising emails is important. But equally important is how you design those messages and what you do to make sure those messages are received. […]
9 02 0
Most nonprofit professionals recognize that their organization can’t grow and thrive without a solid technology foundation and strategy. A 2020 Nonprofit Trends Report by Salesforce shows that 85% of nonprofits agree that technology is key to their long-term success. But here’s a catch: Today’s market includes an overwhelming number of vendors selling nonprofit technology. And […]
26 01 0
This article was originally posted on NonProfit PRO’s blog. There are a lot of effective ways to communicate with your peer-to-peer fundraising participants, such as social media, apps and push notifications, SMS and direct mail – to name a few. But email is still king. It’s a powerful tool for your peer-to-peer fundraising. It can help you […]
12 01 0
Corporate philanthropy, workplace giving, corporate social responsibility — they’re all things that equip for-profit businesses to make a positive impact on the world around them. By partnering with charitable organizations already doing the work while engaging employees and consumers alike, corporate philanthropy continues to be a growing fundraising trend across the mission-driven sector. As a […]
5 01 0
Whether writing email communications is your full-time job, or it’s occasionally added to your to-do list, you’ve likely come up against the age-old problem of staring at a blank screen, not knowing where to start. To engage your participants and entice new supporters, you need to reach out. You need to communicate. But what, exactly, […]
15 12 0
This article was originally posted on NonProfit PRO’s blog. Last month, I shared tips on how to find the right timing for your peer-to-peer fundraising email communications. They included key points from a five-session email communications workshop I presented with peer-to-peer fundraising experts as part of the virtual conference, It’s a Peer-to-Peer World. In the last […]