SECOND HARVEST FOOD BANK OF CENTRAL FLORIDA FINDS MORE EFFICIENT APPROACH FOR FOOD DRIVES

Cathexis Partners helps nonprofit use TeamRaiser™ peer-to-peer fundraising platform to go virtual with food drives

Case Study

Collecting, storing, and distributing donated food to more than 550 feeding partners in six Central Florida counties, Second Harvest Food Bank of Central Florida — a member of the Feeding America network of food banks — needed a more efficient way to hold food drives. So, the nonprofit turned to Cathexis Partners in 2012 to set up the Blackbaud TeamRaiser peer-to-peer fundraising platform and use it to create a virtual food drive. The online food drive includes a virtual shopping cart representing how much food the organization can provide with each dollar amount donated, giving donors a visual symbol of how far their gift can stretch.

Since then, Cathexis Partners has helped Second Harvest take the virtual food drive model even further by setting up multiple campaigns that allow participants to create their own virtual food drives to raise funds for the nonprofit.

In addition to helping Second Harvest set up virtual food drives, Cathexis Partners has:

• Designed and deployed the organization’s main website, www.feedhopenow.org
• Optimized the organization’s TeamRaiser Participant Center for viewing on a wide range of browsers and mobile devices
• Provided TeamRaiser and Luminate Online support when needed