Building Powerful Email Communications for Your Peer-to-Peer Fundraising Campaigns and Events

A well-crafted email strategy and plan can help you recruit peer-to-peer participants, coach and motivate your fundraisers, and build long-term relationships. In this guide, we’ve pulled together tips, techniques, lessons learned, and worksheets from experts at Event 360, Peerworks Consulting, Susan G. Komen, and our own Cathexis Partners team who have worked on countless peer-to-peer campaigns.
You’ll learn what it takes to build successful email communications for your peer-to-peer fundraising campaigns, including strategy, segmentation, timing, content, design, and execution.