AMERICAN FRIENDS OF TEL AVIV UNIVERSITY MOVES FROM OUTDATED WEBSITE TO NEW, MODERN DESIGN

Cathexis Partners transforms nonprofit’s website with a fully-custom, modern, and flexible design that will take the organization well into the future.

The Challenge

The website for American Friends of Tel Aviv University (AFTAU) was outdated. The site design was cluttered and did not represent the organization’s brand well. The AFTAU team needed a more attractive, modern site that presented the organization’s brand as distinct from Tel Aviv University, yet would be easy to update and maintain.

The Solution

Cathexis Partners worked closely with the AFTAU team to complete a fully-custom site design, build, and launch, which included:

Planning
• Requirements
• Strategy
• Information architecture

Graphic Design
• Overall look and feel
• Color palette
• Home page and secondary page designs

Technical Development
• Build-out of site
• Import of content from old site
• Integration with donation and other systems
• Launch

The Cathexis team built a site with bold images and less text. The new site presents a strong AFTAU brand while keeping within brand guidelines of Tel Aviv University. Cathexis Partners created the site with special attention to flexibility. For example, various sections of the site can be turned on and off, and content in each section can easily be changed and updated, without eroding the overall site design.

The Results

AFTAU now has a sleek, modern website with a strong brand identity. The AFTAU team can easily make frequent updates to website content and elements while maintaining the site design, giving them a website that will meet their needs for years to come.