Coloring Outside the Lines Creative Approaches to Peer to Peer Fundraising
Organizations are finding new ways to use peer-to-peer tools and approaches to raise money and engage supporters. Traditional walk-a-thons aren’t going anywhere, but tools that were originally intended for such events are now being used for everything from virtual food drives to mission trips to fraternity events to blood drives to the increasingly popular DIY events.
In this session, we’ll look at outside-the-lines approaches to peer-to-peer fundraising campaigns. You’ll see real-world examples of creative campaigns, and hear directly from Parkinson Canada how their My Life List took an experiential approach to a peer-to-peer fundraising campaign. You’ll walk away with fresh ideas that you can put to work right away.
• Mark Becker, Founding Partner, Cathexis Partners
• Jon Collins, Senior Manager, Events and Partnerships, Parkinson Canada